MARKETING AND SALES: Europe vs China

MARKETING AND SALES: Europe vs China

Marketing and sales aim to position products in the market and bring (or increase) profits. To achieve satisfactory results, the two must be aligned. As a salesperson with several years of experience and some knowledge about marketing, I decided to write a few...
Fairs in China – October

Fairs in China – October

Even though in the past two years we can rightly say that CIIE is stealing all international attention, there are numerous other fairs in China that you should not miss. Since you can find all sorts of products and manufacturers in China, it is no wonder that the...
Get ready for China International Import Expo – CIIE 2019

Get ready for China International Import Expo – CIIE 2019

China International Import Expo – CIIE, was established last year and has already established itself as the most significant fair in all of China. It will be held this year from 5-10. November 2019 and will bring together representatives from more than a hundred...
Free Trade Areas in China – Opportunity for Foreign Companies

Free Trade Areas in China – Opportunity for Foreign Companies

Free Trade Areas (FTA) in China emerged in 2013 as a pilot project where the Chinese economy was testing the ways to further open the market. The first city where a free trade area appeared was Shanghai. The aim was to support further development of the most advanced...
Outsourcing in China – Do it SMART

Outsourcing in China – Do it SMART

The market in China is similar to Google’s search. It can give you everything. From every item, you can think of, through every possible raw material, to the top hi-tech solutions. Depending on how accurate your query is, there are as many quality solutions you...