Exotrade Ltd. is specialized in international trade, mainly in providing logistics and consulting services. With the HQ located in Rijeka (Croatia) we serve our customers from all over the world.
Most of our partners and clients come from the following countries: Croatia, Italy, Switzerland, Germany and China.
Let`s remember what we`ve learned about intellectual property protection in China: China cares about patent protection; Intellectual property can be protected; Arm yourself with the knowledge to make sure everything will be good.
Today, we continue our previo
There will be so many jokes at the beginning of working with China that your head can easily get sore. However, what most people know about China, i.e. what they think they know about China, is the fact that in China intellectual property rights are not respected and that whatever you give a Chinese factory to produce for you, they will cheat on you, because, well, Chinese manufacturers are evil and just looking to deceive you.
Marketing and sales aim to position products in the market and bring (or increase) profits. To achieve satisfactory results, the two must be aligned. As a salesperson with several years of experience and some knowledge about marketing, I decided to write a few sentences about the differences between sales and marketing in Europe and China.