MARKETING AND SALES: Europe vs China

MARKETING AND SALES: Europe vs China

Marketing and sales aim to position products in the market and bring (or increase) profits. To achieve satisfactory results, the two must be aligned. As a salesperson with several years of experience and some knowledge about marketing, I decided to write a few...
What we learned during CIIE

What we learned during CIIE

Preparing for a business trip is always a challenge. But getting ready for a business trip to China is a special challenge. For us at Exotrade, business travel is nothing new, but this experience was quite special. Employees and associates of Exotrade from Rijeka have...
Fairs in China – October

Fairs in China – October

Even though in the past two years we can rightly say that CIIE is stealing all international attention, there are numerous other fairs in China that you should not miss. Since you can find all sorts of products and manufacturers in China, it is no wonder that the...
Get ready for China International Import Expo – CIIE 2019

Get ready for China International Import Expo – CIIE 2019

China International Import Expo – CIIE, was established last year and has already established itself as the most significant fair in all of China. It will be held this year from 5-10. November 2019 and will bring together representatives from more than a hundred...