Protecting Intellectual Property Rights in China – Mission (Im)Possible Part One
There will be so many jokes at the beginning of working with China that your head can easily get sore. However, what most people know about China, i.e. what they think they know about China, is the fact that in China intellectual property rights are not respected and...
MARKETING AND SALES: Europe vs China
Marketing and sales aim to position products in the market and bring (or increase) profits. To achieve satisfactory results, the two must be aligned. As a salesperson with several years of experience and some knowledge about marketing, I decided to write a few...
Belt Road Initiative in Focus
CIIE has just ended and Shanghai Exotrade Consulting is continuing at full steam ahead. Yesterday, we were guests at the special Summit dedicated to the Belt and Road Initiative, where we were the only representatives of countries from 16+1 initiative. Belt and Road...
What we learned during CIIE
Preparing for a business trip is always a challenge. But getting ready for a business trip to China is a special challenge. For us at Exotrade, business travel is nothing new, but this experience was quite special. Employees and associates of Exotrade from Rijeka have...
